Unsure which beauty trends will take the lead next year? We turn to the top search terms on the internet for hints.
With just as many trends popping up online as on the runway, all with catchy nicknames, it’s easy to feel overwhelmed. That’s why statistics can sometimes be a beauty enthusiast’s best ally. Here, Vogue Scandinavia delves into the internet’s most searched-for trends poised to dominate in 2024.
- The Scandi hairline:
Now is the perfect time to embrace being a natural blonde, especially with the rise of Scandi blonde highlights framing the face. This technique involves bleaching the hairline, and throughout 2023, interest in this trend surged, with celebrities like Sofia Richie Grainge leading the charge. Influencers like Matilda Djerf likely played a role in popularizing this trend.
- The Cherry Cola lip:
Another TikTok-born trend that gained traction in 2023 is the Cherry Cola lip. This ombré lip combines reds and browns with a glossy finish, as seen on celebrities like Kylie Jenner and Amelia Gray.
- Chocolate milk nails:
In 2023, we saw a plethora of beauty trends named after sweets, including the ‘glazed donut’ nails. For 2024, chocolate milk nails are in the spotlight, offering a subtle yet stylish option inspired by everyone’s favorite beverage.
- Espresso makeup:
Makeup trends underwent a flavorful transformation in 2023, with looks like ‘latte’ makeup and ‘strawberry’ blush gaining popularity. Heading into 2024, espresso makeup takes center stage, featuring deeper brown hues for a rich and intense look.
- The butterfly bob:
Shorter haircuts have been thriving, and the butterfly bob is the latest iteration of this trend. Characterized by shorter layers on top cascading into slightly shorter lengths, this cut offers a two-tiered effect reminiscent of butterfly wings.
- Ballet-core beauty:
Hailey Bieber’s brand Rhode has been instrumental in popularizing various beauty looks, including ‘ballet-core beauty’. Inspired by her background as a former ballerina, this trend features soft pink tones, dewy skin, and elegant hairstyles reminiscent of ballet aesthetics.